https://mariana-andrade.com Mariana Andrade Sat, 17 Oct 2026 08:37:16 +0000 https://mariana-andrade.com en https://mariana-andrade.com/index Fri, 25 Sep 2026 14:23:37 +0000 Mariana Andrade https://mariana-andrade.com/index senior creative &amp; product designer based in Madrid, Spain. recent work ︎︎︎ Miravia, Lodgify, AI Co-Host recent recognitions&nbsp;︎︎︎ speaker at UXDX Madrid 2026, Top 1% Mentor at ADPList, 15+ art fairs featuring&nbsp;íris zine https://mariana-andrade.com/Information Fri, 25 Sep 2026 14:23:38 +0000 Mariana Andrade https://mariana-andrade.com/Information <img width="1000" height="981" width_o="1000" height_o="981" data-src="https://freight.cargo.site/t/original/i/3213b0e785dd2165fc77de0543dfe48f7f775b73fedf13dc322b2fb492660dbe/2022Ines.jpg" data-mid="253040778" border="0" src="https://freight.cargo.site/w/1000/i/3213b0e785dd2165fc77de0543dfe48f7f775b73fedf13dc322b2fb492660dbe/2022Ines.jpg" /> Madrid based, Spain Brazilian and Portuguese (EU citizen) ︎︎︎ Email ︎︎︎ LinkedIn︎︎︎ Mentorship Mariana Andrade is a senior creative &amp; product designer based in Madrid. Most designers pick a side: brand or product, creative or strategic. She has spent 13+ years refusing to pick. She has led creative and product design for a global e-commerce company, presented work directly to CEOs, and directed creative work for Google, Netflix and Nestlé. Today she works freelance, with companies that need a senior partner. She is also a Top 1% ADPList mentor and the creator of the experimental íris zine. ︎︎︎ Selected Clients Alibaba,&nbsp;Google, Netflix, Nubank, Nestlé, TikTok, Lodgify, Pocoyo, DE-CIX, Natura, Dove, P&amp;G, Hyundai, Calvin Klein, Itaú Unibanco, VOGUE Brazil, Harper's Bazaar Brazil and others. Work Experience2026–now Senior Creative &amp; Product Designer ︎︎︎ Freelancer 2024–now Design Mentor ︎︎︎ ADPList 2024–2025 Senior Creative &amp; Product Designer ︎︎︎ Miravia, Alibaba Group 2020–2024 Senior Creative Designer ︎︎︎ Inesplorato 2016–2023 Creative Designer ︎︎︎ Freelancer 2015 Art Director Intern ︎︎︎ J. Walter Thompson Brazil 2013 – 2015 Creative Designer Intern ︎︎︎ CLAUDIA, Editora Abril Education2024 UX/UI Design ︎︎︎ CEI Madrid 2011–2015 Bachelor in Design and Visual Communication ︎︎︎ ESPM São Paulo 2011 Digital Design ︎︎︎ Senac São PauloTalks and Recognition 2026 ADPList Top 100 Graphic Design Mentor, of 2,000+ mentors 2026 UXDX Madrid Community, Speaker: Product Design Alignment 2024 ADPList Top 1% Mentor, of 40,000+ mentors2016 Ladies, Wine &amp; Design São Paulo, Talk participation, an initiative of Jessica Walsh 2015 Emilie Chamie Award, Best Printed Portfolio, ESPM (4th Student Exposition) íris zineThe listed art fairs and libraries represent some past showcases and locations where íris zine has been available. Please note that while some libraries may currently feature the zine, this list might not cover all ongoing showcases. For the most current information or inquiries about where to find íris zine, including ongoing showcases, please contact me directly. Art fairs 2022 Festival DOBRA de Arte Impressa, Londrina2022 Feira Rasga&amp;Quebra – Gengibrão Estúdio, DW! Semana de Design de São Paulo2020 Quaranzine Fest – Virtual Fair&nbsp; &nbsp; &nbsp; &nbsp; 2018 Plana – Festival Internacional de Publicações de São Paulo, Cinemateca Brasileira, São Paulo 2017 Festival ZUM, IMS – Instituto Moreira Salles, São Paulo 2017 Parque Gráfico, Museu da Escola Catarinense, Florianópolis 2017&nbsp;Feira Ladeira – 3º Festival de ilustração e literatura da Bahia, Palácio da Aclamação, Salvador 2016 The London Illustration Fair, Bargehouse – Oxo Tower Wharf, London 2016 Pátio 42 – Grafite + SP, Unibes Cultural, São Paulo 2016 Feira Pique Nique Zine, MAM – Museu de Arte Moderna, Rio de Janeiro 2016 Grampo 3 – Feira de Publicações Independentes, Curitiba 2016 Feria URCA II, Ateliê da Imagem Espaço Cultural, Rio de Janeiro 2016 Tinta Fresca, Espaço Cultural Porto Seguro, São Paulo 2016 10ª Feira Tijuana, Parque Lage – Escola de Artes Visuais, Rio de Janeiro Exhibitions 2016&nbsp;Coletiva AIREZ 2016, Memorial de Curitiba, Paraná 2016 2ª Ocupação Estúdio Esther, São Paulo 2015–2016 Festival de Arte Compartilhada, La Galería de Magdalena, exhibited in Madrid, A Coruña, Zaragoza and São Paulo streets Press/Features 01. íris zine is on sale at Gengibrão's physical store in São Paulo, Brazil 02. Featured on PRAÇA – Mapeamento&nbsp; 03.Article about íris zine on Icônica website, 2016 04. íris zine displayed in the meeting of Tenda de Livros, at 13th AWID International Forum, Costa do Sauípe, Bahia, 2016 Libraries 2021 Base de Dados de Livros de Fotografia (BDLF), Brasília 2021 Small Press Photo Zines and Books, USA 2020 Papercut Zine Library, Boston 2020 Sherwood Forest Zine Library, Texas 2017 Biblioteca de Fotografia do IMS – Instituto Moreira Salles, São Paulo 2016 Biblioteca da UNICAMP – Universidade Estadual de Campinas, São Paulo 2016 AWID International’s Library, Toronto, Mexico City and Cape Town 2015 Biblioteca da ESPM – Escola Superior de Propaganda e Marketing, São Paulo https://mariana-andrade.com/PRODUCT Sat, 17 Oct 2026 08:17:33 +0000 Mariana Andrade https://mariana-andrade.com/PRODUCT <img width="2500" height="1414" width_o="2500" height_o="1414" data-src="https://freight.cargo.site/t/original/i/77fe916bac712f36ab427449be7e2e70ad307ae1aa9e0568d3f565a02be6065c/homechannel.jpg" data-mid="253450005" border="0" src="https://freight.cargo.site/w/1000/i/77fe916bac712f36ab427449be7e2e70ad307ae1aa9e0568d3f565a02be6065c/homechannel.jpg" /> ︎︎︎ Channel Optimization &amp; CRM Integration Improving category channel performance through creative strategy, CRM restructuring, and a zero-code redesign. <img width="2500" height="1414" width_o="2500" height_o="1414" data-src="https://freight.cargo.site/t/original/i/601cb13d6153ea8e8f5e0503c7f6a27316d715fe355ba3095958a7762cffb649/homemiravia.jpg" data-mid="253450006" border="0" src="https://freight.cargo.site/w/1000/i/601cb13d6153ea8e8f5e0503c7f6a27316d715fe355ba3095958a7762cffb649/homemiravia.jpg" />︎︎︎ Rethinking Coupons &amp; Discounts Simplifying the promotional hub to reduce cognitive load and drive deal discovery. https://mariana-andrade.com/AI Sat, 17 Oct 2026 08:37:16 +0000 Mariana Andrade https://mariana-andrade.com/AI Coming Soon https://mariana-andrade.com/Google-Creative-Illustration Thu, 24 Sep 2026 08:45:27 +0000 Mariana Andrade https://mariana-andrade.com/Google-Creative-Illustration <img width="2000" height="1339" width_o="2000" height_o="1339" data-src="https://freight.cargo.site/t/original/i/ff382360ecbcc4e46437de621c09e1971bef54ae2eaa875e442286ca3799d729/EntradaGIF.gif" data-mid="252554308" border="0" src="https://freight.cargo.site/w/1000/i/ff382360ecbcc4e46437de621c09e1971bef54ae2eaa875e442286ca3799d729/EntradaGIF.gif" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/fe62ec5eae2515036372ddfbc9ca48abd8d8fa5686424ddbae5a4192fda4ccf6/Google_2000_up.jpg" data-mid="252529207" border="0" src="https://freight.cargo.site/w/1000/i/fe62ec5eae2515036372ddfbc9ca48abd8d8fa5686424ddbae5a4192fda4ccf6/Google_2000_up.jpg" /><img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/4bbb41036cd1a876bce38fd97c8f8fd6cbe429f8b508b63d4a85255978fabc96/Colors.jpg" data-mid="252529845" border="0" src="https://freight.cargo.site/w/1000/i/4bbb41036cd1a876bce38fd97c8f8fd6cbe429f8b508b63d4a85255978fabc96/Colors.jpg" /><img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f86c098eaa32d011978b592c3cc03e6c0d651d5b3e660d0a4e73719cf2246ffb/sketch_2000_2.jpg" data-mid="252551275" border="0" src="https://freight.cargo.site/w/1000/i/f86c098eaa32d011978b592c3cc03e6c0d651d5b3e660d0a4e73719cf2246ffb/sketch_2000_2.jpg" /><img width="2000" height="1337" width_o="2000" height_o="1337" data-src="https://freight.cargo.site/t/original/i/58ce21de9884196b1b8d131e252fe87a99b67172f68b6e5f898e96389a350b8d/Presentation_2000_.jpg" data-mid="252551706" border="0" src="https://freight.cargo.site/w/1000/i/58ce21de9884196b1b8d131e252fe87a99b67172f68b6e5f898e96389a350b8d/Presentation_2000_.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/d964a19bc099dc47410748fb2af6da87333ad7bdb098871648571d8ec1852385/Carta1.jpg" data-mid="252690040" border="0" src="https://freight.cargo.site/w/1000/i/d964a19bc099dc47410748fb2af6da87333ad7bdb098871648571d8ec1852385/Carta1.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/a2c7ea4aba11bfc40743bf153635a5d3f19151f4c6bcde6569a9fff37e226183/Carta2.jpg" data-mid="252690041" border="0" src="https://freight.cargo.site/w/1000/i/a2c7ea4aba11bfc40743bf153635a5d3f19151f4c6bcde6569a9fff37e226183/Carta2.jpg" /> <img width="2000" height="1339" width_o="2000" height_o="1339" data-src="https://freight.cargo.site/t/original/i/f7dacc2fc152e98194aead5e4087c30a96748d907fe66d78dd90a056113bfbc7/Badge_2000.jpg" data-mid="252551641" border="0" src="https://freight.cargo.site/w/1000/i/f7dacc2fc152e98194aead5e4087c30a96748d907fe66d78dd90a056113bfbc7/Badge_2000.jpg" /><img width="2500" height="1781" width_o="2500" height_o="1781" data-src="https://freight.cargo.site/t/original/i/09d03b261436c9de5f806cbd3d4bc2795d05818071693e628fbe50e9e588ef33/Cartas_2000.jpg" data-mid="252545839" border="0" src="https://freight.cargo.site/w/1000/i/09d03b261436c9de5f806cbd3d4bc2795d05818071693e628fbe50e9e588ef33/Cartas_2000.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/e49b570a80d0a8e9fa54cd1e308148cc3a5580b5a9389b49b1fa6d3fe054492f/Google_12_1500.jpg" data-mid="252551079" border="0" src="https://freight.cargo.site/w/1000/i/e49b570a80d0a8e9fa54cd1e308148cc3a5580b5a9389b49b1fa6d3fe054492f/Google_12_1500.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/cfedeaa1289432ca0493b77b5a7eba7a669dc4f68b25f698dcad48f9a47b69de/Carta3.jpg" data-mid="252690042" border="0" src="https://freight.cargo.site/w/1000/i/cfedeaa1289432ca0493b77b5a7eba7a669dc4f68b25f698dcad48f9a47b69de/Carta3.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/947d3627ed7307fc627c64724a4b5d4f18c23d530f1ab693a1c46c84089a8f73/Carta4.jpg" data-mid="252690043" border="0" src="https://freight.cargo.site/w/1000/i/947d3627ed7307fc627c64724a4b5d4f18c23d530f1ab693a1c46c84089a8f73/Carta4.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/2ac527d7a89185a2e7b2f41ae163bf01519122227abdead08b39a57b52250c8f/Google_11_2000_2.jpg" data-mid="252551078" border="0" src="https://freight.cargo.site/w/1000/i/2ac527d7a89185a2e7b2f41ae163bf01519122227abdead08b39a57b52250c8f/Google_11_2000_2.jpg" /> <img width="2000" height="1458" width_o="2000" height_o="1458" data-src="https://freight.cargo.site/t/original/i/4f119c653ee1613aa4d9bf5ce48a4c5a379b0015f9c86ec8d7128ce8b007d821/Google_5_2000_.gif" data-mid="252554311" border="0" src="https://freight.cargo.site/w/1000/i/4f119c653ee1613aa4d9bf5ce48a4c5a379b0015f9c86ec8d7128ce8b007d821/Google_5_2000_.gif" /> <img width="2000" height="1279" width_o="2000" height_o="1279" data-src="https://freight.cargo.site/t/original/i/19afdf8439e9cd3fb652490a63c45dd0db586fe12e81968fade6153d0d7b602a/Totebag_2000_-.jpg" data-mid="252591773" border="0" src="https://freight.cargo.site/w/1000/i/19afdf8439e9cd3fb652490a63c45dd0db586fe12e81968fade6153d0d7b602a/Totebag_2000_-.jpg" /> ︎︎︎ Google LATAM commissioned this project to celebrate Mexico's rich cultural heritage by reimagining the beloved Mexican card game, Lotería. The goal was to blend the nostalgic charm of the game with Google's recognizable visual identity. The redesigned cards combine Google's flat design style and signature colors, with a lively touch of pink and crayon-like textures. This playful approach brings a modern twist to the classic game while staying true to its timeless appeal. The result is a creative tribute to Mexico's cultural legacy, offering a visually striking and meaningful reinterpretation of a cherished tradition. Creative Direction/Illustration Mariana AndradeContent and Research InesploratoClient Google LATAM https://mariana-andrade.com/TOPO-Brand Mon, 28 Sep 2026 15:19:59 +0000 Mariana Andrade https://mariana-andrade.com/TOPO-Brand <img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2f3292af2167f63d19c312c1fc6b34878dcbf1152b76cc110a16fd34abbde4f6/EntradaGIF.gif" data-mid="252759791" border="0" src="https://freight.cargo.site/w/1000/i/2f3292af2167f63d19c312c1fc6b34878dcbf1152b76cc110a16fd34abbde4f6/EntradaGIF.gif" /><img width="2000" height="1024" width_o="2000" height_o="1024" data-src="//freight.cargo.site/t/original/i/0b3f9c2d5bd5a33034c49e2a43d61356ffc93df349e2f12203d32308711a8c79/EntradaGIF.gif" data-mid="252759098" border="0" style="width: 985.094px; height: 504.368px; display: none;"><img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3fb33d347945eb3fc91af0096ce55fffb28c4971ef2cba3f408a7d4334657456/Image2_certa2.jpg" data-mid="252712460" border="0" src="https://freight.cargo.site/w/1000/i/3fb33d347945eb3fc91af0096ce55fffb28c4971ef2cba3f408a7d4334657456/Image2_certa2.jpg" /><img width="2500" height="1280" width_o="2500" height_o="1280" data-src="https://freight.cargo.site/t/original/i/38388608ed3a1911e84ad30a3e747048d340fd0af6a1988349c617d547b5f077/Topo_Cores.jpg" data-mid="252690543" border="0" src="https://freight.cargo.site/w/1000/i/38388608ed3a1911e84ad30a3e747048d340fd0af6a1988349c617d547b5f077/Topo_Cores.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2402fb3e701a9f80d61d21efa011c8345ce653998625fbb7df1b5a8e56d6c340/Topo3_2_2.jpg" data-mid="252690545" border="0" src="https://freight.cargo.site/w/1000/i/2402fb3e701a9f80d61d21efa011c8345ce653998625fbb7df1b5a8e56d6c340/Topo3_2_2.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/71aa5cefddd41817a03c0d2cb1a7ab8e5d028fd3ecaa5531f8f6c66fda376293/Topo_5_2_.jpg" data-mid="252690556" border="0" src="https://freight.cargo.site/w/1000/i/71aa5cefddd41817a03c0d2cb1a7ab8e5d028fd3ecaa5531f8f6c66fda376293/Topo_5_2_.jpg" /><img width="2500" height="1280" width_o="2500" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7314d128e6bdb7ba0d0ea9b5141aaf5fbfbe30938e1872da741b3ffdaec12917/Topo_Logo_2.jpg" data-mid="252975327" border="0" src="https://freight.cargo.site/w/1000/i/7314d128e6bdb7ba0d0ea9b5141aaf5fbfbe30938e1872da741b3ffdaec12917/Topo_Logo_2.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/1bc9b16f46af44ed9e29900d68ce698c7d88b5d01b711ab2726f95c07e614b8e/Topo13_.jpg" data-mid="252690551" border="0" src="https://freight.cargo.site/w/1000/i/1bc9b16f46af44ed9e29900d68ce698c7d88b5d01b711ab2726f95c07e614b8e/Topo13_.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/b4082da333f943fe18417fcafc862c74a7d923c2bfdbf184e3344973c08addd2/Topo10_bolsa.jpg" data-mid="252690557" border="0" src="https://freight.cargo.site/w/1000/i/b4082da333f943fe18417fcafc862c74a7d923c2bfdbf184e3344973c08addd2/Topo10_bolsa.jpg" /> <img width="2000" height="1116" width_o="2000" height_o="1116" data-src="https://freight.cargo.site/t/original/i/0052fd26d87a45109208d0ab93e2c1f05a8e6bf4c1d464d70e6c0b2f198d884f/TopoSphere.jpg" data-mid="252691953" border="0" src="https://freight.cargo.site/w/1000/i/0052fd26d87a45109208d0ab93e2c1f05a8e6bf4c1d464d70e6c0b2f198d884f/TopoSphere.jpg" /><img width="2500" height="1280" width_o="2500" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2380560ed603632ca5a39a6a100e655d13412b11f3c09f5886985a9d1adb51b2/Topo_Fontes_.jpg" data-mid="252690548" border="0" src="https://freight.cargo.site/w/1000/i/2380560ed603632ca5a39a6a100e655d13412b11f3c09f5886985a9d1adb51b2/Topo_Fontes_.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/43bf30daa775e1d728436c5723677cd92731f382864db0fef60a208cc020f080/Topoazul_6.jpg" data-mid="252713191" border="0" src="https://freight.cargo.site/w/1000/i/43bf30daa775e1d728436c5723677cd92731f382864db0fef60a208cc020f080/Topoazul_6.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/6570821646f39f92679c4f723504223dfe79ba403b1f34a804141fffd33ef788/Topo_7_.jpg" data-mid="252759824" border="0" src="https://freight.cargo.site/w/1000/i/6570821646f39f92679c4f723504223dfe79ba403b1f34a804141fffd33ef788/Topo_7_.jpg" /> <img width="2000" height="1194" width_o="2000" height_o="1194" data-src="https://freight.cargo.site/t/original/i/d92b46c3492512c3047c026bf860d9350c7d37e41e03b7d8c918f8db5d946f4d/Topo_Caixa_3_2.jpg" data-mid="252691209" border="0" src="https://freight.cargo.site/w/1000/i/d92b46c3492512c3047c026bf860d9350c7d37e41e03b7d8c918f8db5d946f4d/Topo_Caixa_3_2.jpg" /><img width="2000" height="1440" width_o="2000" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2ca0c37333d128c1c70481ee2159418cf4460389aac407066000a56f7ed2c1e8/Topo8_.jpg" data-mid="252754055" border="0" src="https://freight.cargo.site/w/1000/i/2ca0c37333d128c1c70481ee2159418cf4460389aac407066000a56f7ed2c1e8/Topo8_.jpg" /> ︎︎︎ The new visual identity for TOPO reimagines the Brazilian sexual wellness brand through a bold and empowering approach. Hand-drawn illustrations bring a personal touch to the brand, while a vibrant palette of pink, red, light blue, and neon yellow gives it a distinctive and playful character. The minimalist packaging creates a clean, refined look, allowing the colours to take centre stage. Campton and PP Neue Machina bring contrast and personality to the typography, adding a contemporary edge to the overall identity. Together, these elements capture TOPO’s confident approach to self-pleasure. https://mariana-andrade.com/Insurgentes-Podcast-Brand Mon, 05 Oct 2026 19:33:12 +0000 Mariana Andrade https://mariana-andrade.com/Insurgentes-Podcast-Brand <img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c2f9cdf03efe2d69f6632861f58e6b4a5fdd9823754d2b70475fbcac01d09ce6/Pod1_.jpg" data-mid="252916504" border="0" src="https://freight.cargo.site/w/1000/i/c2f9cdf03efe2d69f6632861f58e6b4a5fdd9823754d2b70475fbcac01d09ce6/Pod1_.jpg" /><img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/3d762c07ddcc9ca230680f4fe664d6a143caf1ac60b92d2c1509ab91262e56bc/Pod8_2.jpg" data-mid="252916512" border="0" src="https://freight.cargo.site/w/1000/i/3d762c07ddcc9ca230680f4fe664d6a143caf1ac60b92d2c1509ab91262e56bc/Pod8_2.jpg" /><img width="2000" height="1152" width_o="2000" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c11c4a69c76a6635add4a7711b4b1569523fdd02c6168c63158c32d1b5002597/Pod_home.jpg" data-mid="252916508" border="0" src="https://freight.cargo.site/w/1000/i/c11c4a69c76a6635add4a7711b4b1569523fdd02c6168c63158c32d1b5002597/Pod_home.jpg" /><img width="4000" height="2048" width_o="4000" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a8dbd1f86168291c865f30354c21b13eeda1d5806b52c7c272dc987a55e464b4/Colors.jpg" data-mid="252916503" border="0" src="https://freight.cargo.site/w/1000/i/a8dbd1f86168291c865f30354c21b13eeda1d5806b52c7c272dc987a55e464b4/Colors.jpg" /><img width="2500" height="1432" width_o="2500" height_o="1432" data-src="https://freight.cargo.site/t/original/i/b4fbd9109fbda6cf7cab4b889c0ccd5192d66a5d6c800bd63e4f6a47ccbb6da0/Pod2.jpg" data-mid="252916510" border="0" src="https://freight.cargo.site/w/1000/i/b4fbd9109fbda6cf7cab4b889c0ccd5192d66a5d6c800bd63e4f6a47ccbb6da0/Pod2.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/914d242222f47a38901dbe9522d2a189a7197910a071a0c96822ec4c3e91abf7/fone_2.jpg" data-mid="252916505" border="0" src="https://freight.cargo.site/w/1000/i/914d242222f47a38901dbe9522d2a189a7197910a071a0c96822ec4c3e91abf7/fone_2.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/8f21a0a87a2b226a8d74d6f1a0af53b474b22f8f300618d799c8dd265848d317/poster2.jpg" data-mid="252916518" border="0" src="https://freight.cargo.site/w/1000/i/8f21a0a87a2b226a8d74d6f1a0af53b474b22f8f300618d799c8dd265848d317/poster2.jpg" /> <img width="2500" height="1653" width_o="2500" height_o="1653" data-src="https://freight.cargo.site/t/original/i/e5959e04500266babbeee941bf1ba51e3dd55857c5b3c3deb25f8bb40ced5e1b/Presentation_3.jpg" data-mid="252916520" border="0" src="https://freight.cargo.site/w/1000/i/e5959e04500266babbeee941bf1ba51e3dd55857c5b3c3deb25f8bb40ced5e1b/Presentation_3.jpg" /><img width="2493" height="1485" width_o="2493" height_o="1485" data-src="https://freight.cargo.site/t/original/i/5438f3c146e8c811aa25b6e7fcba7a8eb0d368c35a27138ed525886ae05b3131/colagens_.jpg" data-mid="252967991" border="0" src="https://freight.cargo.site/w/1000/i/5438f3c146e8c811aa25b6e7fcba7a8eb0d368c35a27138ed525886ae05b3131/colagens_.jpg" /><img width="4000" height="2188" width_o="4000" height_o="2188" data-src="https://freight.cargo.site/t/original/i/8dc263eb1576af5fddf37e5ff8c17161181ec81df72543cedae3a4e08fa1f112/Fontes.jpg" data-mid="252916506" border="0" src="https://freight.cargo.site/w/1000/i/8dc263eb1576af5fddf37e5ff8c17161181ec81df72543cedae3a4e08fa1f112/Fontes.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/0e4212cfca1d9787d6646aa1dec4774341dde36f6fef4a476cc52ecd7c4d5f2b/relogio_new.jpg" data-mid="252916521" border="0" src="https://freight.cargo.site/w/1000/i/0e4212cfca1d9787d6646aa1dec4774341dde36f6fef4a476cc52ecd7c4d5f2b/relogio_new.jpg" /> <img width="1500" height="1915" width_o="1500" height_o="1915" data-src="https://freight.cargo.site/t/original/i/8c94f4965452a73b06b5a2623f081512cd982ae7a50c94dd8d6bf3764c0c9b21/Pod10.jpg" data-mid="252916513" border="0" src="https://freight.cargo.site/w/1000/i/8c94f4965452a73b06b5a2623f081512cd982ae7a50c94dd8d6bf3764c0c9b21/Pod10.jpg" /> <img width="2000" height="1032" width_o="2000" height_o="1032" data-src="https://freight.cargo.site/t/original/i/365a673ab44a8d9691373855e329ad278b75eaa85cb25ac1844681b5c1c66c9f/Pod5_.jpg" data-mid="253038432" border="0" src="https://freight.cargo.site/w/1000/i/365a673ab44a8d9691373855e329ad278b75eaa85cb25ac1844681b5c1c66c9f/Pod5_.jpg" /><img width="2500" height="1432" width_o="2500" height_o="1432" data-src="https://freight.cargo.site/t/original/i/f74afb1751fec9a21f164a171662706c0c2822d21aaead7979c3624ea19dc9f2/Pod14.jpg" data-mid="252916514" border="0" src="https://freight.cargo.site/w/1000/i/f74afb1751fec9a21f164a171662706c0c2822d21aaead7979c3624ea19dc9f2/Pod14.jpg" /><img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/5d421d9370ab748ddb8eb700d0769fd11dc26e40de802f1d09088e1f13c76f16/Pod17_2.jpg" data-mid="252916516" border="0" src="https://freight.cargo.site/w/1000/i/5d421d9370ab748ddb8eb700d0769fd11dc26e40de802f1d09088e1f13c76f16/Pod17_2.jpg" /><img width="2000" height="1152" width_o="2000" height_o="1152" data-src="https://freight.cargo.site/t/original/i/fdf2a560fa43cfd131a6841a6f98984a5ff80e789c29e141a401f9d48cf3960a/Pod18_novo.jpg" data-mid="252916517" border="0" src="https://freight.cargo.site/w/1000/i/fdf2a560fa43cfd131a6841a6f98984a5ff80e789c29e141a401f9d48cf3960a/Pod18_novo.jpg" /> ︎︎︎ The visual identity for Insurgentes, a podcast created by Inesplorato, builds on the brand’s existing colour palette and typography while introducing a new logo. Inspired by the word “insurgente,” which means rebellion and movement, the design explores the idea of breaking patterns. The lettering in “Insurgentes” is fragmented to create a sense of movement and disruption. Documentary-style collages bring together references to politics, social movements, and entrepreneurship, reflecting the podcast’s diverse themes. Additional promotional assets extend the visual identity across different formats, creating a cohesive visual language for the podcast. https://mariana-andrade.com/Coupons-Discounts-Product Tue, 06 Oct 2026 12:05:15 +0000 Mariana Andrade https://mariana-andrade.com/Coupons-Discounts-Product <img width="2500" height="1731" width_o="2500" height_o="1731" data-src="https://freight.cargo.site/t/original/i/4bfc732cecbd3fab5708385d6bb66d436b8b7f0bcea14bdbd8576a6fd086f946/1.png" data-mid="252940561" border="0" src="https://freight.cargo.site/w/1000/i/4bfc732cecbd3fab5708385d6bb66d436b8b7f0bcea14bdbd8576a6fd086f946/1.png" /> Rethinking Coupons &amp; DiscountsSimplifying the promotional hub to reduce cognitive load and drive deal discovery.&nbsp; Client Miravia (Alibaba Group) My role Product Design/Creative Strategy Timeline 5 weeks&nbsp; ︎︎︎ Business Context &amp; Goals Miravia's Coupons &amp; Discounts page serves as a dedicated hub for users to explore exclusive promotions, seasonal sales, and limited-time deals across all products. Goal: Make it easier for users to find and understand deals, reducing friction and driving more coupon redemptions, conversions, and sales. ︎︎︎ Problem (User + Business) User Problem: Cluttered layouts and ambiguous deals rules overwhelmed users, leading to high drop-off before deals could be claimed. Business Problem: Poor deal discovery made it harder for users to redeem coupons, limiting conversions and leaving potential daily sales and revenue opportunities. <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/dd4fb6cc183704808602f7c2f31c78b824ca2dd01e29abce843748632209a96c/wireframe_2.jpg" data-mid="252945068" border="0" src="https://freight.cargo.site/w/1000/i/dd4fb6cc183704808602f7c2f31c78b824ca2dd01e29abce843748632209a96c/wireframe_2.jpg" /> ︎︎︎ Approach A structured four-phase process (Analysis, Research, UX, and UI) to transform a fragmented layout into a cohesive tool. 01. User-Centric Research &amp; Persona Mapping:Started with research: a quantitative survey of 317 users and 7 qualitative interviews with users aged 23–48, from new users, 1-2 orders, and 3+ orders. We optimized for two personas: the fast-scrolling deal hunter and the analytical planner who wants transparency and detailed comparisons. 02. Refining the Visual Language: Swapped generic visuals for standardized iconography and refined graphics. Bringing the hub closer to Miravia's visual identity instantly lifted the page's UI and built trust. 03. Reducing Cognitive Load: Restructured the content layout to prioritize clarity over volume. We designed a straightforward interface that allows users to quickly spot and compare the best deals without feeling overwhelmed by excessive, unorganized information. 04. More Transparency: Introduced a dedicated "Knowing More" page to explicitly clarify how specific promotions work, directly solving user frustrations around ambiguous discount mechanics and hidden rules. <img width="3000" height="2852" width_o="3000" height_o="2852" data-src="https://freight.cargo.site/t/original/i/047183dc458aec72fcde39ab17630fc19df71efd5b4e35d129a8c81cef7912b0/phone_mockup_miravia.jpg" data-mid="252942650" border="0" src="https://freight.cargo.site/w/1000/i/047183dc458aec72fcde39ab17630fc19df71efd5b4e35d129a8c81cef7912b0/phone_mockup_miravia.jpg" /> ︎︎︎ Impact &amp; Outcomes Validation through A/B testing and direct user feedback. ︎︎︎ Overall Hub PerformanceBy simplifying the layout and aligning with the brand's visual identity, the redesign drastically reduced cognitive load while increasing user trust and engagement. Post-launch A/B testing revealed that 92% of users recognized stronger brand consistency, and 81% found the cleaner interface more visually appealing. Ultimately, this structured approach to deal discovery translated to a 78% intent to use the page regularly. ︎︎︎ Key Research &amp; A/B Testing Metrics: 88% Found the new 'Knowing More' page helpful for understanding available discounts. 78% Stated they would regularly use the page to improve their shopping experience. 58% Reported feeling significantly less overwhelmed thanks to the structured content layout. <img width="3000" height="3830" width_o="3000" height_o="3830" data-src="https://freight.cargo.site/t/original/i/6eab06d29a56cabe791c114dc77d86037e118cdf8b29fbd66a82c356e1f0eed9/miraviadata1_2.jpg" data-mid="252971286" border="0" src="https://freight.cargo.site/w/1000/i/6eab06d29a56cabe791c114dc77d86037e118cdf8b29fbd66a82c356e1f0eed9/miraviadata1_2.jpg" /> <img width="3000" height="3830" width_o="3000" height_o="3830" data-src="https://freight.cargo.site/t/original/i/260625353ca4aba6319ea55cae395728349e91bf1c7b02b5534a30030c31e3b9/miraviadata2.jpg" data-mid="252962991" border="0" src="https://freight.cargo.site/w/1000/i/260625353ca4aba6319ea55cae395728349e91bf1c7b02b5534a30030c31e3b9/miraviadata2.jpg" /> Product Design/Creative Strategy Mariana Andrade UX Writing Paula Alvarez Research Levent ︎︎︎ LearningsClarity beats volume: Simplifying the content and layout cut cognitive load for 58% of users. Transparency builds confidence: Adding explicit deal details ("Knowing More") removed a major hurdle for analytical users, bringing offer comprehension up to 88%. Consistency is functional, not just aesthetic: Standardized UI components and iconography didn't just clean up the layout; 92% of users pointed to it as the main reason the page felt reliable and recognizable. ︎︎︎ Next StepsData-Driven Module Prioritization: Track coupon redemption rates and sales performance post-launch, continuously re-ordering the layout to highlight the deals that convert best. Dynamic Personalization: Leverage user purchase history to serve tailored discounts, solving the user frustration of scrolling through "generic or irrelevant discounts." Address the 27%: Refine the hero banner and onboarding tooltips to guide the 27% of users who still need a bit more clarity on how the hub works. <img width="2500" height="1807" width_o="2500" height_o="1807" data-src="https://freight.cargo.site/t/original/i/f5fb0359dd824df0960bcd080e3593111a32917d5a60d49509e15da7e063ebf5/8.jpg" data-mid="252971250" border="0" src="https://freight.cargo.site/w/1000/i/f5fb0359dd824df0960bcd080e3593111a32917d5a60d49509e15da7e063ebf5/8.jpg" /> https://mariana-andrade.com/L-Officiel-Hommes-Editorial Wed, 07 Oct 2026 10:28:44 +0000 Mariana Andrade https://mariana-andrade.com/L-Officiel-Hommes-Editorial <img width="2000" height="1024" width_o="2000" height_o="1024" data-src="https://freight.cargo.site/t/original/i/3970d2fb36911526e2a2ad0967612940d56e7b794f13e00fbb7fd55722f57c66/Capa1.jpg" data-mid="252964236" border="0" src="https://freight.cargo.site/w/1000/i/3970d2fb36911526e2a2ad0967612940d56e7b794f13e00fbb7fd55722f57c66/Capa1.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/da17044d5f2eaf7b956badf899df803a98049e68ea9d43773e9f2f1bbae59788/LOF4.jpg" data-mid="252964246" border="0" src="https://freight.cargo.site/w/1000/i/da17044d5f2eaf7b956badf899df803a98049e68ea9d43773e9f2f1bbae59788/LOF4.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/24d9e8cb6a1b10b33611289ab1a309e0d8becc5bf1811f0933e0d22aad56007e/LOF5.jpg" data-mid="252964263" border="0" src="https://freight.cargo.site/w/1000/i/24d9e8cb6a1b10b33611289ab1a309e0d8becc5bf1811f0933e0d22aad56007e/LOF5.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cbc57e84417d70133f6db5ded47142cb92894202ece5950e6acec36972f14ab2/LOF6.jpg" data-mid="252964272" border="0" src="https://freight.cargo.site/w/1000/i/cbc57e84417d70133f6db5ded47142cb92894202ece5950e6acec36972f14ab2/LOF6.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/1d6baa976f288633696a069d2bf72d4dc5b0c2f9be5533232e5448b1021b9563/LOF.jpg" data-mid="252964274" border="0" src="https://freight.cargo.site/w/1000/i/1d6baa976f288633696a069d2bf72d4dc5b0c2f9be5533232e5448b1021b9563/LOF.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/96ec70a9f94127255582a0a6d4d120a374826c1252ecfc976c03b7dc08f3a45e/LOF2.jpg" data-mid="252964275" border="0" src="https://freight.cargo.site/w/1000/i/96ec70a9f94127255582a0a6d4d120a374826c1252ecfc976c03b7dc08f3a45e/LOF2.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/326d78fafe3eb74bf14a5f813e2fafdefe1be47035b06fb2487e9ac66bcdb26c/LOF15.jpg" data-mid="252964250" border="0" src="https://freight.cargo.site/w/1000/i/326d78fafe3eb74bf14a5f813e2fafdefe1be47035b06fb2487e9ac66bcdb26c/LOF15.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/10a3ab3c286392f48ed6dd04ce8c073ee9fc2f397688b628674985ea1a4fb446/LOF16.jpg" data-mid="252964251" border="0" src="https://freight.cargo.site/w/1000/i/10a3ab3c286392f48ed6dd04ce8c073ee9fc2f397688b628674985ea1a4fb446/LOF16.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/83d8728b53a8ff986ef97dbe3ffbb916ae07986195bca88e23ce4fd23466e017/LOF9.jpg" data-mid="252964289" border="0" src="https://freight.cargo.site/w/1000/i/83d8728b53a8ff986ef97dbe3ffbb916ae07986195bca88e23ce4fd23466e017/LOF9.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/16476936808efb5b63101880f89d0a66ae5a2b60f44d48893dbd71de57fc5325/LOF7.jpg" data-mid="252964329" border="0" src="https://freight.cargo.site/w/1000/i/16476936808efb5b63101880f89d0a66ae5a2b60f44d48893dbd71de57fc5325/LOF7.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e8bd81e4179a4a9d820285557b8a552985f17d5ae2e610dd8621252a85d706f/LOF8.jpg" data-mid="252964330" border="0" src="https://freight.cargo.site/w/1000/i/5e8bd81e4179a4a9d820285557b8a552985f17d5ae2e610dd8621252a85d706f/LOF8.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/d298e550eff62d63c395be50e395776010ac3b56aefe1b0086dcc97a70310c18/LOF10.jpg" data-mid="252964291" border="0" src="https://freight.cargo.site/w/1000/i/d298e550eff62d63c395be50e395776010ac3b56aefe1b0086dcc97a70310c18/LOF10.jpg" /> <img width="1250" height="800" width_o="1250" height_o="800" data-src="https://freight.cargo.site/t/original/i/a49ad65bed088e2b8ad8ad6e4777e87a056d25c0edde8150011f17b3a5ed6399/LOF11.jpg" data-mid="252964292" border="0" src="https://freight.cargo.site/w/1000/i/a49ad65bed088e2b8ad8ad6e4777e87a056d25c0edde8150011f17b3a5ed6399/LOF11.jpg" /> <img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0fa75cdf466cc3e658bd1da18c51859f4778d0708e68507f6e0dc7659d9b71fc/LOF12.jpg" data-mid="252964323" border="0" src="https://freight.cargo.site/w/1000/i/0fa75cdf466cc3e658bd1da18c51859f4778d0708e68507f6e0dc7659d9b71fc/LOF12.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/25723831b16d4e7d0371aa7854420757ea841bca7d63a4c834badde9a29997de/LOF14.jpg" data-mid="252964325" border="0" src="https://freight.cargo.site/w/1000/i/25723831b16d4e7d0371aa7854420757ea841bca7d63a4c834badde9a29997de/LOF14.jpg" /><img width="2000" height="1280" width_o="2000" height_o="1280" data-src="https://freight.cargo.site/t/original/i/70ac8d713ac7d0396bd6e637d415eddd203f32b3be4a4feaa3cc6444368b61e3/LOF13.jpg" data-mid="252964324" border="0" src="https://freight.cargo.site/w/1000/i/70ac8d713ac7d0396bd6e637d415eddd203f32b3be4a4feaa3cc6444368b61e3/LOF13.jpg" /><img width="2500" height="1426" width_o="2500" height_o="1426" data-src="https://freight.cargo.site/t/original/i/42203e49b3907251ed2a1961de28a4bd580400fd1a9ab66aa891035d7cfb33ab/Capa2.jpg" data-mid="252964332" border="0" src="https://freight.cargo.site/w/1000/i/42203e49b3907251ed2a1961de28a4bd580400fd1a9ab66aa891035d7cfb33ab/Capa2.jpg" /> ︎︎︎ As a designer for the Brazilian edition of L’Officiel Hommes, the French men’s fashion and lifestyle magazine, I worked on editorial layouts and image curation, helping maintain the publication’s distinctive visual identity across each issue. https://mariana-andrade.com/B3-A-Bolsa-do-Brasil-Creative-DataViz Mon, 05 Oct 2026 20:21:58 +0000 Mariana Andrade https://mariana-andrade.com/B3-A-Bolsa-do-Brasil-Creative-DataViz <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3f36d17316c86a0ddd7b3d92667650cd79fb813a2f4c858afaceb965cba0a4d8/B3_Telas-1.jpg" data-mid="252922716" border="0" src="https://freight.cargo.site/w/1000/i/3f36d17316c86a0ddd7b3d92667650cd79fb813a2f4c858afaceb965cba0a4d8/B3_Telas-1.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8abb006f1e9ada151a79b6527395f81234dbf962f3d0116d8b7eaaa6c4540e54/B3_Telas-2.jpg" data-mid="252922727" border="0" src="https://freight.cargo.site/w/1000/i/8abb006f1e9ada151a79b6527395f81234dbf962f3d0116d8b7eaaa6c4540e54/B3_Telas-2.jpg" /><img width="2500" height="1028" width_o="2500" height_o="1028" data-src="https://freight.cargo.site/t/original/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" data-mid="252922706" border="0" src="https://freight.cargo.site/w/1000/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/12acd2655924f9f529d74bc398a1a993b4506a82038d2d6a1f279d741a5177be/B3_Telas-3.jpg" data-mid="252922738" border="0" src="https://freight.cargo.site/w/1000/i/12acd2655924f9f529d74bc398a1a993b4506a82038d2d6a1f279d741a5177be/B3_Telas-3.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ca2d9f40bb311e11917ac72a17265ea3bfed3da1776c81bd31cd519068c8b76a/B3_Telas-5.jpg" data-mid="252922756" border="0" src="https://freight.cargo.site/w/1000/i/ca2d9f40bb311e11917ac72a17265ea3bfed3da1776c81bd31cd519068c8b76a/B3_Telas-5.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8af3b61f0ae25446fca08a278af29c24d2fb771c072c5b417f79aa51f6642aec/B3_Telas-4.jpg" data-mid="252922747" border="0" src="https://freight.cargo.site/w/1000/i/8af3b61f0ae25446fca08a278af29c24d2fb771c072c5b417f79aa51f6642aec/B3_Telas-4.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/ee128830d20f9d593fffe0b3c4120801224f288f6f69e721c6fe4a92a230be5e/B3_Telas-8.jpg" data-mid="252922786" border="0" src="https://freight.cargo.site/w/1000/i/ee128830d20f9d593fffe0b3c4120801224f288f6f69e721c6fe4a92a230be5e/B3_Telas-8.jpg" /><img width="2500" height="1028" width_o="2500" height_o="1028" data-src="https://freight.cargo.site/t/original/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" data-mid="252922706" border="0" src="https://freight.cargo.site/w/1000/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" /><img width="2000" height="1211" width_o="2000" height_o="1211" data-src="https://freight.cargo.site/t/original/i/278c34c9712f58957a8d16af6653dcfe6503f2dd216a05605c3da85fdedaf177/imagescreen1_more.jpg" data-mid="252923313" border="0" src="https://freight.cargo.site/w/1000/i/278c34c9712f58957a8d16af6653dcfe6503f2dd216a05605c3da85fdedaf177/imagescreen1_more.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e40792b898e0aa8916fda19b961bcf2d2d0269fa638cbb3d1d7bfe1afb07bef4/B3_Telas-11.jpg" data-mid="252922814" border="0" src="https://freight.cargo.site/w/1000/i/e40792b898e0aa8916fda19b961bcf2d2d0269fa638cbb3d1d7bfe1afb07bef4/B3_Telas-11.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a1a1bfd0feaa97761c73b607642ba66e060eedd9f19a75d821443ad66909d866/B3_Telas-9.jpg" data-mid="252922792" border="0" src="https://freight.cargo.site/w/1000/i/a1a1bfd0feaa97761c73b607642ba66e060eedd9f19a75d821443ad66909d866/B3_Telas-9.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/6a467b49d6598ede0d61b482954f51a3ae6cd32840a8485976c9b3280a1d4ecd/B3_Telas-12.jpg" data-mid="252922828" border="0" src="https://freight.cargo.site/w/1000/i/6a467b49d6598ede0d61b482954f51a3ae6cd32840a8485976c9b3280a1d4ecd/B3_Telas-12.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/92e6e947bb6075f2cf1f0f1083d93c270bb685b4c1c99b721f41767f67b24d00/B3_Telas-13.jpg" data-mid="252922848" border="0" src="https://freight.cargo.site/w/1000/i/92e6e947bb6075f2cf1f0f1083d93c270bb685b4c1c99b721f41767f67b24d00/B3_Telas-13.jpg" /><img width="2500" height="1028" width_o="2500" height_o="1028" data-src="https://freight.cargo.site/t/original/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" data-mid="252922706" border="0" src="https://freight.cargo.site/w/1000/i/5d1900abf3dd136c193231a02b3504330a5842e14f2d937ad0d8a4041ad16dc9/B3_Port.jpg" /><img width="2000" height="1336" width_o="2000" height_o="1336" data-src="https://freight.cargo.site/t/original/i/ff58bc3b2f983c6a4a9862d0c74e95ce7fe8a612ca48c5ee733dd83f086ad7af/imagescreen4_new.jpg" data-mid="252923324" border="0" src="https://freight.cargo.site/w/1000/i/ff58bc3b2f983c6a4a9862d0c74e95ce7fe8a612ca48c5ee733dd83f086ad7af/imagescreen4_new.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/c164fd3bb964f6c0bdb3efbf2435c4b596fce324dd28209418b0fd13d4a98c9d/B3_Telas-10.jpg" data-mid="252922803" border="0" src="https://freight.cargo.site/w/1000/i/c164fd3bb964f6c0bdb3efbf2435c4b596fce324dd28209418b0fd13d4a98c9d/B3_Telas-10.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/031da18f3deb6327cc8fbd05b03ad8a0e6ccd544959985218541763f75163e5d/B3_Telas-7.jpg" data-mid="252922780" border="0" src="https://freight.cargo.site/w/1000/i/031da18f3deb6327cc8fbd05b03ad8a0e6ccd544959985218541763f75163e5d/B3_Telas-7.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/228ada4efe16cd9aa584944501df7254e77175f86262f6ef8e4492753e94ea63/B3_Telas-6.jpg" data-mid="252922770" border="0" src="https://freight.cargo.site/w/1000/i/228ada4efe16cd9aa584944501df7254e77175f86262f6ef8e4492753e94ea63/B3_Telas-6.jpg" /> ︎︎︎ This financial education project, developed for B3, the largest stock exchange in Latin America, is a workshop presentation with over 270 slides, featuring animations and an infinite-scroll format. It covers topics such as financial literacy, debt management, and credit. The visual approach is minimalist, with a focus on making the content easy to navigate and understand. Colours were carefully selected and tested for accessibility using Adobe Color Accessibility, while rounded sans-serif typography improves readability. UI-inspired graphics and data visualisations help communicate the content while keeping participants engaged. The gradient grid elements reference data mapping, tying the design together. The result is an accessible and engaging workshop experience that makes complex financial topics easier to explore. Creative Direction/Design/Animation Mariana AndradeContent and Research InesploratoClient B3: A Bolsa do Brasil