Commissioned by Google LATAM, this project celebrated Mexico’s heritage through Lotería. It combined Google's visual identity with the spirit of the game, mixing flat design and crayon textures. This blend gave the classic game a fresh, modern feel while honoring its tradition — serving as a tribute to Mexico’s cultural legacy.

The Miravia Beauty and Fashion Channels underwent a complete redesign to enhance visual appeal, improve user engagement, and optimize performance. The new design streamlines navigation, highlights curated content, and ensures a seamless browsing experience, ultimately boosting CTRs and driving sales.

UX/UI Design + Creative Strategy + AI Images

Cabana Burger's new visual identity drew inspiration from camping and outdoor pursuits. It incorporated illustrations, camouflage textures, and playful pictograms across menus, packaging, signage, apparel, interior design, and digital platforms, ensuring a vibrant and consistent brand image.
^{Branding + Packagigng}

The redesigned Miravia Coupons & Discounts page improves usability with a structured layout, refined typography, and a cohesive visual system. By enhancing hierarchy and alignment, we created a more intuitive experience that makes comparing deals effortless while maintaining a clean and engaging aesthetic.

UX/UI Design + Creative Strategy

The new TOPO visual identity was designed to modernize a Brazilian sexual wellness brand. Bold, bright colors were used to make the brand stand out, reflected in minimalist packaging with clean, modern fonts like Campton and PP Neue Machina. This approach helped create a fresh, contemporary, and unique look that aligns with the brand's goal of revolutionizing the self-pleasure industry.
^{Branding + Packagigng}

This Financial Education project for B3, a top stock exchange in Latin America, includes a presentation with over 270 slides, covering topics like financial education, debt management, and more. The design follows a minimalist visual identity with accessible colors and typography. Drawing inspiration from UI design, the graphics and illustrations engage users, creating a cohesive and meaningful learning experience.

Data Visualization + Presentation

As a Designer for the Brazil edition of L'Officiel Hommes, a French men’s fashion and lifestyle magazine, I was responsible for creating engaging layouts, curating photography, and preserving the magazine’s sophisticated visual identity.

Editorial

The Insurgentes podcast project for Inesplorato was built around the brand's visual identity, with the letters in "Insurgentes" creatively manipulated to convey movement. It explored themes like insurgency, politics, communication, and entrepreneurship, using documentary-style collages to bring these ideas to life. Additional artworks and graphics, all in line with the new visual identity, helped promote the podcast and strengthen its message.
Branding

At CLAUDIA, the largest women's magazine in Latin America, my role as a Designer involved supporting editorial planning, conducting trend research, and creating visually captivating layouts that stayed true to the magazine's visual identity. I also collaborated on conceptualizing and directing beauty photoshoots, ensuring they aligned with the overall design vision.
Editorial

The visual project íris was inspired by films from Coppola, Almodóvar, and Jeunet. It began as a zine, featuring experimental paintings, food photography altered with markers, and hand-cut collages. Drawing from the films' aesthetics, it later evolved into a poster, telling the story of a mysterious yet brave woman who embodies the spirit of early 21st-century women.

Self-initiated project