︎︎︎ This project, commissioned by Google LATAM as a celebration of Mexico's rich heritage, drew its inspiration from the beloved traditional Mexican card game 'Lotería.' The primary aim was to seamlessly merge Google's well-known visual identity with the game's nostalgic essence. The reimagination of these iconic cards involved a harmonious fusion of Google's flat design style and signature color palette, with a playful incorporation of a bright splash of pink complemented by the use of crayon textures. This fusion brought a fresh perspective to this beloved cultural game, resulting in a visually engaging portrayal. By honoring the timeless appeal of the game while infusing it with a contemporary touch, this creative endeavor stands as a tribute to Mexico's cultural legacy.
Creative Direction/Illustration Mariana Andrade
Content and Research Inesplorato
Client Google LATAM