︎︎︎ We developed a complete identity for Cabana Burger, covering everything from visual design and illustration to branding, packaging, and marketing materials. Inspired by the spirit of camping and outdoor adventures, the concept featured playful illustrations and camouflage textures, creating a design that’s both bold and fun. The color palette — green, black, and white — captured a natural vibe, paired with whimsical pictograms for an added touch of personality. At the heart of the brand is the logo: a 'C' encircling a hamburger pictogram, symbolizing a hut protecting someone, a nod to the meaning of 'Cabana' in Portuguese. This cohesive identity extended seamlessly across menus, packaging, signage, uniforms, store interiors, and digital platforms, ensuring a consistent and memorable brand experience.


Creative Direction Renata Alcantara
Design Mariana Andrade
Photo credit Roberto Sebá and Cabana’s Instagram page