︎︎︎ We crafted a comprehensive identity for Cabana Burger, encompassing visual identity development, illustration, branding, packaging, and marketing collaterals. Drawing inspiration from the feel of camping and outdoor activities, our visual concept incorporated illustrations and camouflage textures, resulting in a pop and fun design. The chosen colors — green, black, and white — evoked a sense of nature, complemented by playful pictograms. Our logo, featuring a 'C' shielding a hamburger pictogram like a hut protecting a person, captured the brand essence — 'Cabana' means hut in Portuguese. This versatile identity extended across menus, packaging, signage, apparel, interior store design and digital platforms, ensuring a unified brand presence.


Creative Direction Renata Alcantara
Design Mariana Andrade
Photo credit Roberto Sebá and Cabana’s Instagram page