︎︎︎ This Financial Education project, tailored for B3, the foremost stock exchange in Latin America and one of the world's largest, features a presentation comprising over 270 slides with infinite scrolling and animations. It serves as a workshop tool covering financial education, debt management, credit, and more. The minimalist visual identity guides users intuitively through their learning journey, with colors meticulously selected to accommodate visual impairments, verified using the Adobe Color Accessibility platform. Additionally, a sans-serif, rounded typography enhances readability. Drawing inspiration from UI design, the graphics and illustrations aim to enhance user engagement, while the gradient grid elements emphasize the extensive data mapping process. This project aims to provide a immersive experience, seamlessly integrating design, accessibility, and financial education for the workshop participants.
Creative Direction/Design/Animation Mariana Andrade
Content and Research Inesplorato
Client B3: A Bolsa do Brasil