︎︎︎ The new TOPO visual identity aimed to revitalize a Brazilian sexual wellness brand, encompassing branding, packaging, marketing collaterals, and social media design. Its primary goal was to seamlessly merge handcrafted women illustrations with dynamic geometric elements, thereby crafting a distinctive visual identity in line with the brand's mission to revolutionize the outdated self-pleasure industry. The selection of vibrant hues like pink, red, light blue, and neon yellow served to set the brand apart. These colors were thoughtfully reflected in minimalist yet engaging packaging designs, which were accentuated by the clean and bold Campton font and the modern appeal of the PP Neue Machina font. This further underscored the new TOPO's fresh, contemporary, and uniquely distinct visual presence.